#AlreadyTomorrowInHongKong #香港| #CathayPacific #國泰航空公司  #July2024 |#國泰航空#MoveBeyond | #國泰航空飛行安全示範短片  CATHAY PACIFIC SAFETY VIDEO 2024  – The All New International Standard Benchmark  #InflightSafelyVideo featuring #HongKong ancient Modern #ChineseIntangibleCulturalHeritage Elements..

On the Month of July 2024 – Set against the city Region of China  we call home that is Hong Kong SAR, China, People’s Republic of China, Cathay Pacific Airways our new inflight safety video communicates essential information with great clarity and conserves Hong Kong’s many unique cultural elements, places, and people. It’s a showpiece that helps you feel connected while ensuring your safety. Enjoy the video and safe travels! Cathay Pacific Airways reveals its new inflight safety video that takes customers through important inflight safety procedures set against the dynamic backdrop of Hong Kong….

Told through the electrifying energy and vibrancy of the airline’s home city, the video was developed in close collaboration with the Hong Kong Tourism Board (HKTB) and the Civil Aviation Department (CAD) to embody all necessary safety protocols while educating customers in an informative and engaging way.

The safety demonstrations in the video are interwoven with the unique charms of Hong Kong, capturing the city’s iconic landmarks, bustling happenings, world-class arts and cultural attractions, natural landscapes and more.

Scenes were shot at various locations across the city to showcase the best of Hong Kong. Customers are transported to a dai pai dong, the quintessential local dining experience, for the “no smoking” announcement, before finding themselves amidst an exhilarating dragon boat race which provides the backdrop for the life jacket demonstration, while Shek O Beach sets the scene for the emergency and pre-takeoff procedures. Other locales include the shopping paradise of Causeway Bay, Xiqu Centre at the West Kowloon Cultural District, the iconic Peak Tram, Yau Ma Tei’s historic Tin Hau Temple and the serene Clearwater Bay Country Park, all of which culminate in a visually immersive experience for customers.

Replacing the current inflight safety video introduced over seven years ago, the new version will be progressively rolled out across Cathay Pacific flights from 1 August 2024 onwards.

國泰航空推出全新飛行安全示範短片,以活力四射、多姿多采的香港為背景,帶領顧客感受香港獨特風貌,同時了解重要的機上安全程序。

短片聯同旅發局及民航處攜手籌劃,以香港這個國際大都會的活力為創作脈絡,旨在以詳盡且生動有趣的方式讓顧客掌握所有機上必要的安全守則。

短片中的安全示範與呈現香港獨特魅力的片段交織串連,捕捉香港的著名地標、繁華盛事、世界級的藝文景點及自然景觀等。

攝製團隊於全港多個地點進行拍攝,務求展現出香港別具一格的獨特風貌。顧客先置身於富有香港地道飲食特色的大牌檔中聆聽禁煙指引;然後在緊湊的龍舟競賽中觀看穿着救生衣示範;而石澳沙灘更化作緊急事故及起飛前安全示範的場景。其他景點包括銅鑼灣購物天堂、西九文化區的戲曲中心、首屈一指的觀光熱點山頂纜車、位於油麻地歷史悠久的天后廟,以及寧謐恬靜的清水灣郊野公園,為顧客帶來身臨其境的視覺體驗。

全新飛行安全示範短片將於 2024 年 8 月 1 日起於國泰航空的航班上陸續推出,取代七年前推出的現行版本。

我們以港為家,特別將香港獨有的人文風景融入於全新飛行安全示範短片,讓你一邊了解機上安全,一邊感受香港別具一格的獨特風貌。立即觀看影片,期待下次與你展開新旅程!

Although concept is quite similar to SQ- Singapore Airlines but very International Iconic it features many numerous Hong Kong SAR’s Cultural Elements  from ancient to modern future of Chinese intangible Cultural Heritage.   – I think it’s great to showcase some of the amazing things about Hong Kong SAR, China, and People’s Republic of China. What I like especially is the backdrop of Hong Kong SAR is there, yet the director makes sure to zoom in and hone in on the safety details like the life vest and oxygen mask- it’s not just a safety video glossing over the safety aspects. Well done Cathay

Music is a unifying language that brings people together by transcending cultures and boundaries. We’re delighted to present Song of Cathay, a musical odyssey that moves us emotionally and forward. Our uplifting, inspirational and journey-like composition, crafted by leading sonic design agency, Sixième Son, is inspired by the vibrancy of Hong Kong as well as our love for travel and aviation. Performed by Asian Youth Orchestra, the piece articulates the warm sense of hospitality and the spirit of adventure. Delve into our creation process behind Song of Cathay, and discover how we put together a tune that evokes your fond memories of travel through our #MoveBeyond spirit.
” We proudly present the debut live performance of Song of Cathay by The Asian Youth Orchestra (AYO). Scored to inspire —— with its atmospheric tones, pentatonic structure, and influences from the Heart of Hong Kong, Song of Cathay is an auditory expression encapsulating one unifying goal—to capture our #MoveBeyond spirit and lift us all forward.”

Also  loving Really this version, not only because it shows Hong Kong and its culture but also because, unlike similar videos made by other airlines, Cathay keeps the emergency evacuation part delivered in a very straight, direct, and serious way, which is very critical…..

Imagines and visuals are from their respectives

#CathayPacific #國泰航空公司 #March2023 |#國泰航空 #Cathay-  Cathay x Start from Zero | 國泰 x Start From Zero 創意手工木製品系列 全新登場collection has arrived Designed with sustainability upcycling ……

On March 2023國泰航空公司Cathay Pacific We are delighted to announce our latest partnership with Hong Kong-based woodwork atelier Start from Zero for the launch of two new items. Together, we have crafted products with innovative touches and meticulous details, offering a true showcase of exceptional craftsmanship.

Designed with sustainability in mind, this special partnership features an exquisite Mahjong set and a special edition upcycled galley container – both made from recycled wood to capture the warmth and elegance of Cathay Pacific’s lounges. An embodiment of Cathay’s design ethos, the collection is especially designed to reflect our refined lounge experience and add a warm touch to your space.

At Cathay, Design has always been more than just creating something beautiful it’s about creating an experience, Every details is designed with our customer’s needs in mind, That’s why from everything you see in flight we engage customers with inventive and interesting touches… Our Aircrafts have been a source of inspiration in our designs and that’s why everything we create feels natural and human…. The Same Could be Said of the latest Cathay x Start From Zero collection…

As a brand based in Hong Kong we wanted to create items that best represents local culture, that’s why Mahjong was chosen, an often-seen item in Hong Kong homes… In addition, the Upcycled galley container allows customers to own a piece of Cathay’s Aviation heritage. .We chose wood because it is extremely durable and transcends warmth and it’s texture and colour our customers often see, touch and feels in our lounges.. We’ve looked to the best local wood markers for expertise…..

Dom Chan… We’ve looked to the best local wood markers for expertise is that expertise “ We love wooden furniture because wood is a material that transcend warmth, We often use recycled wood because aged wood actually offers more stability and will not deform easily” Apart from the choice of Materials the tiles are also adorned with unique Cathay – inspired aviation design notes. These handcrafted pieces take inspiration from classical carved Mahjong sets and features retro designs like round corners and retractable openings , Designed with supporting sustainability and local artistry in mind built with handmade craftsmanship, and crafted by combining local and modern design touches .. The result, is a must have addition to tasteful homes  …..

We’ve partnered with Hong Kong-based woodwork atelier Start From Zero to turn our in-flight galley containers into something truly special for aviation lovers: a unique memento of Cathay Pacific’s unforgettable service, ready for your home.

The Cathay x Start From Zero upcycled galley container is the ideal gift for the aviation enthusiast in your life. This pre-loved aircraft essential – known in the industry as a KSSU container – has retired from the skies and been given a unique upgrade at the hands of Hong Kong street-art-group-turned-woodwork-atelier Start From Zero. It now features three exquisitely crafted modular trays, which can be mixed and matched to offer flexible storage options, and a multi-purpose top, all created from recycled wood and featuring the carpenter’s signature pattern. This pre-loved galley container is the perfect nightstand, small coffee table or drinks cart for your home.

After serving Cathay passengers so loyally on board our aircraft, these unique aviation mementoes are ready to arrive at their final destinations.


Dimension: H59 x W42.5 x L29 cm
Weight: 6.8kg

We’ve partnered with Hong Kong woodwork atelier Start From Zero to bring you this exquisite handcrafted mahjong set, made from recycled wood.


Mahjong is a game that has transcended time, and now, this exclusive gift set is ready to be passed down through generations, too. Featuring ornate Cathay Jade green-adorned tiles in an intricately designed wooden box, this Mahjong set has been handcrafted by Start From Zero.


We’ve partnered with Hong Kong street-art-group-turned-woodwork-atelier Start From Zero, to bring you this exquisite mahjong set which combines the best of old and new.

Inspired by the beautifully carved mahjong boxes of the early 1900s, this intricate box has been handcrafted from recycled wood and features carefully considered retro design details: rounded corners, retractable openings which slide out of the way, an elegant leather strap for easy transport, and a slick top compartment for dice, wooden wager chips, wind indicator and alignment stick.

Housed in handcrafted wooden trays, you’ll find acrylic mahjong tiles – selected for the best playing experience – with signature Cathay Jade green detailing and unique aviation design notes such our brush wing.

Images and visuals are of Cathay pacific Airways..

#CathayPacific #國泰航空公司 #March2023 |#國泰航空 #Cathay #CathayPacificOriginal brand original feature film #重上云霄 #BackToTheSky – Nice to meet you again.

On 28th March 2023國泰航空公司Cathay Pacific featured a CathayPacific Original feature film in which the Brand Original Featured film will be launched on 29th March 2023 on a When a Plane takes off again, our life returns again and the meaning of the blue sky becomes even more precious , in which many of the premises of the Cathay Pacific feature film Today I want to ask you a question: What does the blue sky mean to us?

Today I want to ask you a question: What does the blue sky mean to us?

The premises is also on Hong Kong SAR, China People’s Republic of China opening up after the long lapse of Covid 19 .. Perhaps a period of time has passed, and we have temporarily lost the sense of reality of living life. But when we took off by plane and met the blue sky again at an altitude of 30,000 feet, those stranded plans and forgotten freedom were all returned to life at this moment. Xinshixiang and 猎泰航空will launch a brand original feature film 重上云空 and it will be launched tomorrow. When the world opens up for you again, you may fly wherever you want…..

What does the blue sky mean to us? We overlook the clouds of the four seasons in the blue sky, encounter the sun rising and the moon setting, and accompany every passenger to a better future. For us, the blue sky is the vast world, the distant unknown, the returning life, and every upcoming departure. From when a grounded plane returns to the blue sky, it also means that our lives are restarted again. The blue sky carries the dreams, lives and hopes of many people. The moment we return to the blue sky is the moment when we move towards a better future.

Jointly launched by 新世界 New Era, in collaboration with Cathay Pacific the brand’s original feature film 重上云空 will be launched tomorrow 29th March 2023. When a plane takes off again, our life returns again, and the meaning of the blue sky becomes even more precious.

新世界 New Era Xinshixiang Full-platform new Internet media company and content brand – Xinshixiang was founded on the WeChat official account in 2015 , and now it has developed into a very influential new Internet media company and content brand with all platforms. The mission of Xinshixiang is to “provide spiritual strength and serve a better life” for the Chinese people. 

On the basis of a deep insight into social emotions, Xinshixiang connects users, media, celebrities, brands and other common actors, and has repeatedly created phenomenon-level events and popular events including the Good Night SMS Plan, Escape from Beijing, Shanghai and Guangzhou, Battle of Losing Books, and Buddhist Youth. Topic, deeply loved by people in first- and second-tier cities. 

新世界 New Era Xinshixiang focuses on its own channel operation and content production, and its business covers China Video, integrated marketing and MCN, IP authorization incubation, and new consumer brand management .

As one of the first track pioneers to carry out in-depth operations in the field of “Chinese video”, in October 2020, 新世界 New Era Xinshixiang has established a complete product matrix of topical micro-variety shows, topical videos, and topical short dramas, and will cooperate with the video platform, continue to devote itself to the content upgrade of China Video and the exploration of closed-loop business models.

Images and visuals are of Cathay pacific Airways..

#CathayPacific #國泰航空公司 |#September2022 |#MoveBeyond #國泰航空 #CathayPacificStories #MultimodalTransport Services in the #GreaterBayArea #PearlRiverDelta #HongKongInternationalAirport #HongKongInternationalAirportCity  ….

國泰航空公司 Cathay Pacific –  on 22nd September 2022  with Super convenient, super worry-free, Cathay Pacific and Shenzhen Shekou Cruise Home Port held a memorandum signing ceremony in Shenzhen.  海天一客通 has a new upgrade, starting from mainland cities in the Greater Bay Area, enjoying one customs clearance and one processing , Baggage is checked directly to the destination, and it is easy to unlock international travel….

HKIA -Hong Kong International Airport City Multimodal Transport Services located in the Greater Bay Area of the Guangdong Province, China- People’s Republic of China in which Hong Kong International Airport has a Sky Ferry Terminal, which provides express ferry services for transit passengers, allowing passengers to enjoy a convenient air-sea intermodal journey. The Hong Kong International Airport has thus become a veritable multimodal hub. Connecting to Numerous Destinations which is a Smart choice for a relaxing journey which connecting you Global Destinations to Hong Kong International Airport towards Mainland Macau SAR and vice versa …..

Air to sea Transfer services – Everyday a lot of travellers pass through Hong Kong International Airport during their journey From here, you can reach 190 destinations around the world, Flying via Hong Kong International Airport to continue your onward journey, SkyPier is no Doubt the gateway to the Pearl Delta River and Macau SAR, Ferry Services are offered to the nine ports in the region   Dongguan Humen ,Guangzhou Lianhuashan, Guangzhou Nansha, Macao (Maritime Ferry Terminal),Macao (Taipa) ,Shenzhen Fuyong, Shenzhen Shekou, Zhongshan, Zhuhai Jiuzhou….

Ferry Services are offered to nine ports in the Region, Firstly proceeding to the ferry ticketing counters all same day arrival passengers with valid travel document of visa can enjoy the service… Passengers using SkyPier’s which you don’t go through immigration,  intermodal service can enjoy baggage transfer without going through immigration and customs clearance …. Baggage transfer service ….. Ticket readers are locate in the E1 and E2 Transfer Areas to check the status of your baggage passengers can then board the automated people Mover and proceed to the SkyPier for Ferry Boarding… With a Fast and simple Air to Sea transfer process, Passengers are offered a hassle-free journey Transferring to and from the Pearl Delta River and Macau SAR is equally quick and convenient ….

Sea To Air Transfer Services – in which departing from the Pearl River Delta in which you can connect to the world via Hong Kong International Airport Passengers can enjoy a variety of services when using this intermodal ferry services Passengers should have Travel Document, Visa, Air Ticket. To Purchase a Ferry Ticket, all you need is Valid Travel document or visa and same day air ticket Before setting of, be sure to visit Hong Kong International Airport website to check whether your airline, offers services at SkyPier …. Upon Arriving at SkyPier , Passengers can Check in at the Airline Transfer Desk, Airlines will issue a tax refund coupon to passengers who have prepaid the Air Passenger Departure Tax.  At the Counter will Receive- Baggage Tag- Boarding pass – Tax refunding coupon. After Security checks, the departure Tax Refund Desk, is right in front of you collect your cash refund and you can head straight to your boarding gate. There are also airlines that offer check- in services at the ferry ports, Upstream Check in Services – Working together with Ferry operators and airlines Hong Kong International Airports has introduced an upstream check-in service at various ports in the Pearl River Delta and Macau SAR   …… Passengers can check in the at the Pearl River Delta, You can Check in your baggage, collect your boarding pass and tax refund coupon in one go. Then simply board your ferry to SkyPier and enjoy your pleasant journey to the airport in which upstream check in services is least than eighty minutes Minimum connection time

To Hong Kong International Airport via the top ten terminals in the Greater Bay Area- Pear Delta River .

Traveling in the Greater Bay Area – Pearl River Delta- Cathay Pacific’s multimodal transport.. services cover major cities in the Greater Bay Area, providing you with a variety of high-quality, convenient and efficient travel methods to Hong Kong International Airport, easily connecting to Cathay Pacific flights, and traveling the world.

*Multimodal transportation refers to the transportation process completed by two or more vehicles connecting and transhipping each other.

^Affected by the new crown epidemic, only the Shenzhen Shekou cruise home port has resumed the clipper service from Shekou to Hong Kong International Airport, and the rest of the multimodal transport services are still suspended.

Hong Kong International Airport has a Sky Ferry Terminal, which provides express ferry services for transit passengers, allowing passengers to enjoy a convenient air-sea intermodal journey. The Hong Kong International Airport has thus become a veritable multimodal hub.

Informational – Images and visuals are of Cathay Pacific Airways Also of Hong Kong International Airport City

#CathayPacific #國泰航空公司 |#September2022 |#MoveBeyond #國泰航空 #CathayPacificStories – 加入國泰航空團隊 成為見習機師一分子|Join Cathay Pacific as our Cadet Pilot- “Be a Future Captain” Featuring the future Captain Christina Ho #CathayPacificPilot    …

Every choice a pilot makes impacts the safety of everyone on board. If you’re passionate about flying and have a real sense of responsibility, sign up now and become a future captain. Join us at Cathay Pacific….

機師每一秒嘅決定,都連繫住機上所有人嘅安全。如果你對飛行有熱誠又有責任感,就要即刻報名,be a future captain! 加入國泰航空團

At Cathay Pacific, we’re proud to have been bringing people together for the past 75 years. Now with the skies finally clearing, we’re ready to take off once more – connecting people from across the globe with the people, places and experiences they love the most. There’s never been a more exciting time to join us.

Starting today, you can set your ambitions higher than ever before. There’s a whole world out there for you to explore – and with Cathay Pacific, it’s yours for the taking.

Future Captain Christina Ho – Cathay Pacific Pilot Let’s take off- the choices I make every second impact the safety of everyone onboard, Do I look over here? ….. Hi , I’m Christina, As a Pilot, I must ensure passengers arrive at their destination safely ….

Why did you choose to be a Cadet Pilot?   – I studied art, worked as a Designer, and was a flight attendant.  One time I sat in the jump seat and was Captivated by the pilot professional and stunning 270 degrees view. I was so moving that it motivated me to join the cadet programme ….. An emergency Landing experience… During my solo flight training and I remembered the weather was find weather that day, failure warning suddenly popped up after the plane took off.. I had to stay calm and stick with what I learnt …. Aviate – Navigate – Communicate – This experience reminded me that the choices I make every second impacted the safety of everyone onboard ..

If you’re Passionate about flying and have a sense of responsibility, sign up now..

Images and visuals are of Cathay Pacific Airways