#AlreadyTomorrowInHongKong #香港| #CathayPacific #國泰航空公司  #July2024 |#國泰航空#MoveBeyond | #國泰航空飛行安全示範短片  CATHAY PACIFIC SAFETY VIDEO 2024  – The All New International Standard Benchmark  #InflightSafelyVideo featuring #HongKong ancient Modern #ChineseIntangibleCulturalHeritage Elements..

On the Month of July 2024 – Set against the city Region of China  we call home that is Hong Kong SAR, China, People’s Republic of China, Cathay Pacific Airways our new inflight safety video communicates essential information with great clarity and conserves Hong Kong’s many unique cultural elements, places, and people. It’s a showpiece that helps you feel connected while ensuring your safety. Enjoy the video and safe travels! Cathay Pacific Airways reveals its new inflight safety video that takes customers through important inflight safety procedures set against the dynamic backdrop of Hong Kong….

Told through the electrifying energy and vibrancy of the airline’s home city, the video was developed in close collaboration with the Hong Kong Tourism Board (HKTB) and the Civil Aviation Department (CAD) to embody all necessary safety protocols while educating customers in an informative and engaging way.

The safety demonstrations in the video are interwoven with the unique charms of Hong Kong, capturing the city’s iconic landmarks, bustling happenings, world-class arts and cultural attractions, natural landscapes and more.

Scenes were shot at various locations across the city to showcase the best of Hong Kong. Customers are transported to a dai pai dong, the quintessential local dining experience, for the “no smoking” announcement, before finding themselves amidst an exhilarating dragon boat race which provides the backdrop for the life jacket demonstration, while Shek O Beach sets the scene for the emergency and pre-takeoff procedures. Other locales include the shopping paradise of Causeway Bay, Xiqu Centre at the West Kowloon Cultural District, the iconic Peak Tram, Yau Ma Tei’s historic Tin Hau Temple and the serene Clearwater Bay Country Park, all of which culminate in a visually immersive experience for customers.

Replacing the current inflight safety video introduced over seven years ago, the new version will be progressively rolled out across Cathay Pacific flights from 1 August 2024 onwards.

國泰航空推出全新飛行安全示範短片,以活力四射、多姿多采的香港為背景,帶領顧客感受香港獨特風貌,同時了解重要的機上安全程序。

短片聯同旅發局及民航處攜手籌劃,以香港這個國際大都會的活力為創作脈絡,旨在以詳盡且生動有趣的方式讓顧客掌握所有機上必要的安全守則。

短片中的安全示範與呈現香港獨特魅力的片段交織串連,捕捉香港的著名地標、繁華盛事、世界級的藝文景點及自然景觀等。

攝製團隊於全港多個地點進行拍攝,務求展現出香港別具一格的獨特風貌。顧客先置身於富有香港地道飲食特色的大牌檔中聆聽禁煙指引;然後在緊湊的龍舟競賽中觀看穿着救生衣示範;而石澳沙灘更化作緊急事故及起飛前安全示範的場景。其他景點包括銅鑼灣購物天堂、西九文化區的戲曲中心、首屈一指的觀光熱點山頂纜車、位於油麻地歷史悠久的天后廟,以及寧謐恬靜的清水灣郊野公園,為顧客帶來身臨其境的視覺體驗。

全新飛行安全示範短片將於 2024 年 8 月 1 日起於國泰航空的航班上陸續推出,取代七年前推出的現行版本。

我們以港為家,特別將香港獨有的人文風景融入於全新飛行安全示範短片,讓你一邊了解機上安全,一邊感受香港別具一格的獨特風貌。立即觀看影片,期待下次與你展開新旅程!

Although concept is quite similar to SQ- Singapore Airlines but very International Iconic it features many numerous Hong Kong SAR’s Cultural Elements  from ancient to modern future of Chinese intangible Cultural Heritage.   – I think it’s great to showcase some of the amazing things about Hong Kong SAR, China, and People’s Republic of China. What I like especially is the backdrop of Hong Kong SAR is there, yet the director makes sure to zoom in and hone in on the safety details like the life vest and oxygen mask- it’s not just a safety video glossing over the safety aspects. Well done Cathay

Music is a unifying language that brings people together by transcending cultures and boundaries. We’re delighted to present Song of Cathay, a musical odyssey that moves us emotionally and forward. Our uplifting, inspirational and journey-like composition, crafted by leading sonic design agency, Sixième Son, is inspired by the vibrancy of Hong Kong as well as our love for travel and aviation. Performed by Asian Youth Orchestra, the piece articulates the warm sense of hospitality and the spirit of adventure. Delve into our creation process behind Song of Cathay, and discover how we put together a tune that evokes your fond memories of travel through our #MoveBeyond spirit.
” We proudly present the debut live performance of Song of Cathay by The Asian Youth Orchestra (AYO). Scored to inspire —— with its atmospheric tones, pentatonic structure, and influences from the Heart of Hong Kong, Song of Cathay is an auditory expression encapsulating one unifying goal—to capture our #MoveBeyond spirit and lift us all forward.”

Also  loving Really this version, not only because it shows Hong Kong and its culture but also because, unlike similar videos made by other airlines, Cathay keeps the emergency evacuation part delivered in a very straight, direct, and serious way, which is very critical…..

Imagines and visuals are from their respectives

#CathayPacific #國泰航空公司 #September2023 |#國泰航空 #Cathay #中秋節 #MidAutumnFestival Specially Delightfully delicious handcrafted crafted limited edition #mooncakes….

國泰航空公司Cathay Pacific  This year on the year 2023中秋節 Mid-Autumn Festival falls on the Friday 29th September 2023 in which also it known as the Moon Festival which is adjacent to China’s National Day on October 1st. An 8-day public holiday in which is a Public National Holiday of eight days enjoyed from September 29th to October 6th….. The Chinese –Asian community festival is held on the 15th day of the 8th month of the Chinese lunisolar calendar with a full moon at night, corresponding to mid-September to early October of the Gregorian calendar.

The Mid-Autumn Festival, also known as the Moon Festival or Mooncake Festival, is a traditional festival celebrated in Chinese culture. Similar holidays are celebrated in Japan, Korea, Vietnam, and other countries in East and Southeast Asia

Mooncakes Symbolize Family Reunion

In Chinese culture, roundness symbolizes completeness and togetherness. A full moon symbolizes prosperity and reunion for the whole family. Round mooncakes complement the harvest moon in the night sky at the Mid-Autumn Festival

A mooncake (simplified Chinese: 月饼; traditional Chinese: 月餅) is a Chinese bakery product traditionally eaten during the Mid-Autumn Festival (中秋節). The festival is primarily about the harvest while a legend connects it to moon watching, and mooncakes are regarded as a delicacy.

Is it good luck to eat mooncakes?

The mooncakes are the sweet and round delicacies associated with the feast: thought to bring good luck and prosperity, they are usually given as a present to their loved ones and served with tea

Put all the good things and blessings in the square gift box, and let the warmth of reunion be condensed in the small mooncake~ As the Mid-Autumn Festival is approaching, Cathay has specially prepared a mixed mini mooncake gift box for everyone. I hope this Holiday blessings can accompany the moonlight, travel across thousands of mountains and rivers, and reach you.

The carefully crafted limited edition mooncake gift box brings you a double enjoyment of sight and taste! The design is inspired by aircraft portholes, with unique ingenuity and simplicity. There are three classic Hong Kong-style mooncakes with egg yolk and white lotus paste, red bean paste, and custard. Each one uses a low-oil and low-fat formula, taking into accounts both deliciousness and health. Whether you are rushing to a reunion and enjoying the happiness of family gathering together; Or set sail for the stars and explore the unknown world together. As always, Cathay Pacific will accompany you every step of the way also the design are from Cathay international iconic elements!

Imagines and visuals are from their respectives

#CathayPacific #國泰航空公司 #August2023 |#國泰航空 #Cathay #我的收藏故事 #CollectingStories #WhatsYourStory of memorable moments from all walks of life.

On July – August 2023國泰航空公司Cathay Pacific Every small travel must-have contains a story of a certain period of time, and we can’t wait to continue the wonderful story with you and fly around the world with you.

Meet James Ng, aviation enthusiast and collector of all things Cathay Pacific. Amongst his collection of more than 30,000 aviation artifacts and memorabilia, the “Tung Hoi” bowling bag has remained his favourite since the 80s. James also walked us through some stories of his collectibles and shares how he will make the most of the future with Cathay.

對擁有超過3萬件關於航空珍藏的香港收藏家協會高級副會長James Ng來說,國泰於80年代推出的「東海」旅行袋讓他最為鍾情。除了分享他的收藏故事,James亦期待未來與國泰迎接更多飛躍里程。

What’s the greatest challenge of working at the airport? What keeps these two members of our Airport team going, even after three decades on the job? It’s been 25 years since the Hong Kong International Airport moved from its original Kai Tak location to Chek Lap Kok, and Carol and Harry are among the few remaining members of our Airport team who witnessed the last flight from Kai Tak Airport. Hear from the veterans as they share stories from the past 25 years, and beyond.

機場工作最大的挑戰是?

有甚麼令兩位機場同事,過去30年來對崗位不離不棄?

香港國際機場由啟德移師赤鱲角,轉眼間已經踏入25周年。今次我們特別請來兩位曾於啟德見證最後一班航機,現時仍在赤鱲角機場工作的資深同事Carol和Harry,分享他們的難忘經歷,並訴說赤鱲角機場在過去25年的飛躍故事。

Diehard Cathay fan and professional photographer Jacky Lau has long held a passion for travelling. Impressively, he has kept every single one of his boarding passes, alongside a slew of Cathay collectibles. His most memorable flight by far was the one on which he brought his newborn baby daughter home from Canada.

全職攝影師Jacky Lau熱愛旅遊,同時更是國泰的飛行常客,每次旅程後都會將登機證悉心儲起,全因它們滿載了貼心的旅行體驗與美好回憶。在眾多登機證收藏中,最令他難忘的那張來自他帶着初生女兒與太太從加拿大返港的航班。

Leon Ng is a frequent flyer by trade, and a Cathay enthusiast at heart.

Since more than two decades ago, we have connected Leon with his home, his work, and his eventual family. On top of his exceedingly rare Cathay keepsakes, Leon has plenty of fascinating stories to cherish, with one particularly heartwarming inflight experience shared by him and his wife.

一趟舒適稱心的旅程,對經常需要外遊公幹的Leon Ng有着特別重要的意義。

國泰在二十多年間陪伴着Leon聯繫香港、家庭和工作。除了各種國泰收藏品,他亦累積了不少難忘回憶,還有與太太經歷過最窩心的空中體驗,點點滴滴讓他成為忠實的國泰會員。

Images and visuals are of their respectives國泰航空Cathay pacific Airways..

#CathayPacific #國泰航空公司 #August2023 |#國泰航空 #Cathay –  introducing the all new #AriaSuite Featuring among the #Boeing777- 300ER #Boeing777-9 series #Long-haul Fleet  

On August 2023國泰航空公司Cathay PacificA new Business class – Aria Suite among with a A new First class and more new aircraft introducingly… First in Shanghai now based in Hong Kong SAR, China, People’s Republic of China has redefined their business class in taking towards great heights in comfort with luxury the quiet luxury of the all-new Aria Suite in our redesigned Boeing 777-300ER cabins, ready to depart in Q2 2024….

A new Business class – Aria Suite.

You may have seen a prelude to the new Business class experience: Aria Suite. This is an all-new seat with many thoughtfully designed features that we hope and expect will delight members. The Aria Suite will be available on our long-haul Boeing 777-300ER fleet, and we anticipate the first will be ready for departure in Q2 next year. My team and I look forward to sharing more about this exciting development in the coming months. Please take a first glimpse here.


A new First class and more new aircraft

In parallel to the Aria Suite, we are also working on what we believe will be a world-leading First class cabin on our future flagship fleet of Boeing 777-9, the first of which is scheduled to join in 2025. In addition to that, I am delighted to share that today we have announced our intention to purchase up to 32 additional Airbus A321neo and A320neo aircraft, which are expected to be delivered to both Cathay Pacific and HK Express by 2029. This will bring the Cathay Group’s new aircraft deliveries to up to more than 70. 

Images and visuals are of their respectives 國泰航空Cathay pacific Airways..

#CathayPacific #國泰航空公司 #March2023 |#國泰航空 #Cathay #CathayPacificOriginal brand original feature film #重上云霄 #BackToTheSky – Nice to meet you again.

On 28th March 2023國泰航空公司Cathay Pacific featured a CathayPacific Original feature film in which the Brand Original Featured film will be launched on 29th March 2023 on a When a Plane takes off again, our life returns again and the meaning of the blue sky becomes even more precious , in which many of the premises of the Cathay Pacific feature film Today I want to ask you a question: What does the blue sky mean to us?

Today I want to ask you a question: What does the blue sky mean to us?

The premises is also on Hong Kong SAR, China People’s Republic of China opening up after the long lapse of Covid 19 .. Perhaps a period of time has passed, and we have temporarily lost the sense of reality of living life. But when we took off by plane and met the blue sky again at an altitude of 30,000 feet, those stranded plans and forgotten freedom were all returned to life at this moment. Xinshixiang and 猎泰航空will launch a brand original feature film 重上云空 and it will be launched tomorrow. When the world opens up for you again, you may fly wherever you want…..

What does the blue sky mean to us? We overlook the clouds of the four seasons in the blue sky, encounter the sun rising and the moon setting, and accompany every passenger to a better future. For us, the blue sky is the vast world, the distant unknown, the returning life, and every upcoming departure. From when a grounded plane returns to the blue sky, it also means that our lives are restarted again. The blue sky carries the dreams, lives and hopes of many people. The moment we return to the blue sky is the moment when we move towards a better future.

Jointly launched by 新世界 New Era, in collaboration with Cathay Pacific the brand’s original feature film 重上云空 will be launched tomorrow 29th March 2023. When a plane takes off again, our life returns again, and the meaning of the blue sky becomes even more precious.

新世界 New Era Xinshixiang Full-platform new Internet media company and content brand – Xinshixiang was founded on the WeChat official account in 2015 , and now it has developed into a very influential new Internet media company and content brand with all platforms. The mission of Xinshixiang is to “provide spiritual strength and serve a better life” for the Chinese people. 

On the basis of a deep insight into social emotions, Xinshixiang connects users, media, celebrities, brands and other common actors, and has repeatedly created phenomenon-level events and popular events including the Good Night SMS Plan, Escape from Beijing, Shanghai and Guangzhou, Battle of Losing Books, and Buddhist Youth. Topic, deeply loved by people in first- and second-tier cities. 

新世界 New Era Xinshixiang focuses on its own channel operation and content production, and its business covers China Video, integrated marketing and MCN, IP authorization incubation, and new consumer brand management .

As one of the first track pioneers to carry out in-depth operations in the field of “Chinese video”, in October 2020, 新世界 New Era Xinshixiang has established a complete product matrix of topical micro-variety shows, topical videos, and topical short dramas, and will cooperate with the video platform, continue to devote itself to the content upgrade of China Video and the exploration of closed-loop business models.

Images and visuals are of Cathay pacific Airways..