
On 28th March 2023國泰航空公司Cathay Pacific featured a CathayPacific Original feature film in which the Brand Original Featured film will be launched on 29th March 2023 on a When a Plane takes off again, our life returns again and the meaning of the blue sky becomes even more precious , in which many of the premises of the Cathay Pacific feature film Today I want to ask you a question: What does the blue sky mean to us?

Today I want to ask you a question: What does the blue sky mean to us?
The premises is also on Hong Kong SAR, China People’s Republic of China opening up after the long lapse of Covid 19 .. Perhaps a period of time has passed, and we have temporarily lost the sense of reality of living life. But when we took off by plane and met the blue sky again at an altitude of 30,000 feet, those stranded plans and forgotten freedom were all returned to life at this moment. Xinshixiang and 猎泰航空will launch a brand original feature film 重上云空 and it will be launched tomorrow. When the world opens up for you again, you may fly wherever you want…..
What does the blue sky mean to us? We overlook the clouds of the four seasons in the blue sky, encounter the sun rising and the moon setting, and accompany every passenger to a better future. For us, the blue sky is the vast world, the distant unknown, the returning life, and every upcoming departure. From when a grounded plane returns to the blue sky, it also means that our lives are restarted again. The blue sky carries the dreams, lives and hopes of many people. The moment we return to the blue sky is the moment when we move towards a better future.
Jointly launched by 新世界 New Era, in collaboration with Cathay Pacific the brand’s original feature film 重上云空 will be launched tomorrow 29th March 2023. When a plane takes off again, our life returns again, and the meaning of the blue sky becomes even more precious.





新世界 New Era Xinshixiang Full-platform new Internet media company and content brand – Xinshixiang was founded on the WeChat official account in 2015 , and now it has developed into a very influential new Internet media company and content brand with all platforms. The mission of Xinshixiang is to “provide spiritual strength and serve a better life” for the Chinese people.
On the basis of a deep insight into social emotions, Xinshixiang connects users, media, celebrities, brands and other common actors, and has repeatedly created phenomenon-level events and popular events including the Good Night SMS Plan, Escape from Beijing, Shanghai and Guangzhou, Battle of Losing Books, and Buddhist Youth. Topic, deeply loved by people in first- and second-tier cities.

新世界 New Era Xinshixiang focuses on its own channel operation and content production, and its business covers China Video, integrated marketing and MCN, IP authorization incubation, and new consumer brand management .
As one of the first track pioneers to carry out in-depth operations in the field of “Chinese video”, in October 2020, 新世界 New Era Xinshixiang has established a complete product matrix of topical micro-variety shows, topical videos, and topical short dramas, and will cooperate with the video platform, continue to devote itself to the content upgrade of China Video and the exploration of closed-loop business models.
Images and visuals are of Cathay pacific Airways..