Tag: CATHAY

#AlreadyTomorrowInHongKong #香港| #CathayPacific #國泰航空公司  #July2024 |#國泰航空#MoveBeyond | #國泰航空飛行安全示範短片  CATHAY PACIFIC SAFETY VIDEO 2024  – The All New International Standard Benchmark  #InflightSafelyVideo featuring #HongKong ancient Modern #ChineseIntangibleCulturalHeritage Elements..

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On the Month of July 2024 – Set against the city Region of China  we call home that is Hong Kong SAR, China, People’s Republic of China, Cathay Pacific Airways our new inflight safety video communicates essential information with great clarity and conserves Hong Kong’s many unique cultural elements, places, and people. It’s a showpiece that helps you feel connected while ensuring your safety. Enjoy the video and safe travels! Cathay Pacific Airways reveals its new inflight safety video that takes customers through important inflight safety procedures set against the dynamic backdrop of Hong Kong….

Told through the electrifying energy and vibrancy of the airline’s home city, the video was developed in close collaboration with the Hong Kong Tourism Board (HKTB) and the Civil Aviation Department (CAD) to embody all necessary safety protocols while educating customers in an informative and engaging way.

The safety demonstrations in the video are interwoven with the unique charms of Hong Kong, capturing the city’s iconic landmarks, bustling happenings, world-class arts and cultural attractions, natural landscapes and more.

Scenes were shot at various locations across the city to showcase the best of Hong Kong. Customers are transported to a dai pai dong, the quintessential local dining experience, for the “no smoking” announcement, before finding themselves amidst an exhilarating dragon boat race which provides the backdrop for the life jacket demonstration, while Shek O Beach sets the scene for the emergency and pre-takeoff procedures. Other locales include the shopping paradise of Causeway Bay, Xiqu Centre at the West Kowloon Cultural District, the iconic Peak Tram, Yau Ma Tei’s historic Tin Hau Temple and the serene Clearwater Bay Country Park, all of which culminate in a visually immersive experience for customers.

Replacing the current inflight safety video introduced over seven years ago, the new version will be progressively rolled out across Cathay Pacific flights from 1 August 2024 onwards.

國泰航空推出全新飛行安全示範短片，以活力四射、多姿多采的香港為背景，帶領顧客感受香港獨特風貌，同時了解重要的機上安全程序。

短片聯同旅發局及民航處攜手籌劃，以香港這個國際大都會的活力為創作脈絡，旨在以詳盡且生動有趣的方式讓顧客掌握所有機上必要的安全守則。

短片中的安全示範與呈現香港獨特魅力的片段交織串連，捕捉香港的著名地標、繁華盛事、世界級的藝文景點及自然景觀等。

攝製團隊於全港多個地點進行拍攝，務求展現出香港別具一格的獨特風貌。顧客先置身於富有香港地道飲食特色的大牌檔中聆聽禁煙指引；然後在緊湊的龍舟競賽中觀看穿着救生衣示範；而石澳沙灘更化作緊急事故及起飛前安全示範的場景。其他景點包括銅鑼灣購物天堂、西九文化區的戲曲中心、首屈一指的觀光熱點山頂纜車、位於油麻地歷史悠久的天后廟，以及寧謐恬靜的清水灣郊野公園，為顧客帶來身臨其境的視覺體驗。

全新飛行安全示範短片將於 2024 年 8 月 1 日起於國泰航空的航班上陸續推出，取代七年前推出的現行版本。

我們以港為家，特別將香港獨有的人文風景融入於全新飛行安全示範短片，讓你一邊了解機上安全，一邊感受香港別具一格的獨特風貌。立即觀看影片，期待下次與你展開新旅程！

Although concept is quite similar to SQ- Singapore Airlines but very International Iconic it features many numerous Hong Kong SAR’s Cultural Elements  from ancient to modern future of Chinese intangible Cultural Heritage.   – I think it’s great to showcase some of the amazing things about Hong Kong SAR, China, and People’s Republic of China. What I like especially is the backdrop of Hong Kong SAR is there, yet the director makes sure to zoom in and hone in on the safety details like the life vest and oxygen mask- it’s not just a safety video glossing over the safety aspects. Well done Cathay

Music is a unifying language that brings people together by transcending cultures and boundaries. We’re delighted to present Song of Cathay, a musical odyssey that moves us emotionally and forward. Our uplifting, inspirational and journey-like composition, crafted by leading sonic design agency, Sixième Son, is inspired by the vibrancy of Hong Kong as well as our love for travel and aviation. Performed by Asian Youth Orchestra, the piece articulates the warm sense of hospitality and the spirit of adventure. Delve into our creation process behind Song of Cathay, and discover how we put together a tune that evokes your fond memories of travel through our #MoveBeyond spirit.
” We proudly present the debut live performance of Song of Cathay by The Asian Youth Orchestra (AYO). Scored to inspire —— with its atmospheric tones, pentatonic structure, and influences from the Heart of Hong Kong, Song of Cathay is an auditory expression encapsulating one unifying goal—to capture our #MoveBeyond spirit and lift us all forward.”

Also  loving Really this version, not only because it shows Hong Kong and its culture but also because, unlike similar videos made by other airlines, Cathay keeps the emergency evacuation part delivered in a very straight, direct, and serious way, which is very critical…..

Imagines and visuals are from their respectives

#CathayPacific #國泰航空公司 #November2023 |#國泰航空 #Cathay #CIIE2023 #ChinaInternationalImportExpo #上海 #Shanghai #WorkingTogether #LeapToTheFuture #FlyCathay at exhibition area of ​​Hall 8.2…..

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On the 5th November 2023 Cathay Pacific – Cathay Partaking in the CIIE China International Export Expo in Shanghai Located in National Convention and Exhibition Center- Shanghai- China, People’s Republic of China in which  showing casing in between 5th to 10th November 2023 …

As the “new face” of 2023CIIE , Cathay Airlines- Cathay Pacific appeared in the service trade exhibition area of ​​Hall 8.2, focusing on “Working together, “Leap to the Future” theme, comprehensively displaying its four major business segments of “premium tourism, low-cost passenger transportation, freight and lifestyle”, as well as its development highlights and innovative measures in the Guangdong-Hong Kong-Macao Greater Bay Area and green and low-carbon fields, further demonstrating its in-depth development Confidence and determination in the mainland market.
Online Exhibition Portal 👉 Online travel to the CIIE, immersive check-in at the Cathay Pacific booth! Come take a look!

The first China Air Transport Association was successfully held on November 3! As one of the exhibitors, Cathay Airlines – Cathay Pacific  made an active appearance at this high-profile conference, providing strong support for the high-quality development of civil aviation in the new era and helping to promote society’s extensive understanding and recognition of the civil aviation industry.

At our booth, we presented Cathay Pacific’s global aviation network, exclusive and comfortable in-flight experience, unremitting pursuit of sustainable development, the huge potential of intermodal services in the Greater Bay Area, as well as operational highlights in cargo and other aspects. , conveying our corporate spirit of being committed to thoughtful service, being proactive, and creating innovative, convenient, and comfortable experiences for customers.

The first China Air Transport Association is a rare opportunity to gather industry elites to discuss the future of aviation. We eagerly look forward to more cooperation possibilities in the future, working with industry colleagues to shape the future of the aviation industry and provide passengers with a better flying experience!

Walk with Cathay Airlines- Cathay Pacific will take you to the exhibition online!

At the first China Air Transport Association, which opened today, we built a booth full of uniqueness and creativity, bringing you a brand new exhibition experience. The high energy on site will take you directly to the 👀:

✅ Light up travel destinations and gain exclusive

travel Exploration… Report

✅  Take photos and check in, generate AI images, and take photos with Cathay Pacific’s “landmarks”
✅ Enjoy the exclusive in-flight experience and immersively enjoy the luxurious business class seats

✅ Explore the real-life VIP room and experience the comfortable atmosphere of travel
✅ Check in to experience “turning waste into treasure” and refueling aircraft with sustainable aviation fuel..


In addition, we also showcased Cathay Pacific’s service highlights in different fields, such as the Multimodal Transport service in the Greater Bay Area. Web links , Cathay Pacific freight services, etc.

The first China Air Transport Association provides us with a platform for communication and mutual learning. We will firmly seize this opportunity and join hands with all parties to create better services for passengers and jointly contribute to the high-quality development of civil aviation in the new era!

What will it be like to unlock the highlights of travel services in one stop at the booth, explore the world and get exclusive reports, and generate AI photos as souvenirs?

On November 5, the 6th China International Import Expo officially kicked off. Cathay Pacific Airways , which made its debut at the CIIE , set up a unique and creative booth to provide a wonderful experience for people from all walks of life who came to visit. There are many highlights and more than a little surprise. Let’s take a look at the picture “Palm Palm Eye”~

2023CIIE Humanities exchange activities, the number of participating countries, provinces and booths has reached a new high. While promoting international cooperation and exchanges, it also provides more market opportunities for all parties. In order to firmly grasp the country’s “14th Five-Year Plan”, give Hong Kong, China new historical opportunities for development, and better integrate into the overall development of the country, we will continue to give full play to the unique advantages of “rooted in Hong Kong, backed by the motherland, and connected to the world”, and closely Connect the mainland with Hong Kong, China and other parts of the world, and consolidate and strengthen Hong Kong, China’s position as an international aviation hub…

The 6th China International Import Expo is in full swing! The editor invites you to come to the Cloud Exhibition~
📍 Explore the world and light up every unforgettable journey
📍 Customize AI photos to freeze the beautiful moments with Cathay Pacific
📍 Enjoy the immersive business class experience on the ground
📍 Check in to the VIP room and take a photo It’s a
blockbuster

📍 Use your little hands to add sustainable aviation fuel to the plane…

A “four-leaf clover”, an exhibition “benefitting the world”, 2023CIIE ushered in the last day. In the past week, Cathay’s carefully built booth was full of highlights, attracting an endless stream of visitors. Come explore and experience, the place is buzzing with activity. Friends who haven’t checked in yet still have a chance~

It is worth mentioning that Mr. Li Jiachao, the Chief Executive of Hong Kong, also visited our booth. Under the explanation of the staff, he further understood and experienced Cathay Pacific’s service concept and experience with the audience present. feature.

CIIE is open for a while, and a new chapter is about to begin! This conference has provided us with new opportunities, and everyone’s enthusiastic participation and recognition is the greatest affirmation of our unremitting efforts. While we are very encouraged, we are also looking forward to future development and working with you to create more excitement!

Imagines and visuals are from their respectives

#CathayPacific #國泰航空公司 #September2023 |#國泰航空 #Cathay #中秋節 #MidAutumnFestival Specially Delightfully delicious handcrafted crafted limited edition #mooncakes….

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國泰航空公司Cathay Pacific  This year on the year 2023中秋節 Mid-Autumn Festival falls on the Friday 29th September 2023 in which also it known as the Moon Festival which is adjacent to China’s National Day on October 1st. An 8-day public holiday in which is a Public National Holiday of eight days enjoyed from September 29th to October 6th….. The Chinese –Asian community festival is held on the 15th day of the 8th month of the Chinese lunisolar calendar with a full moon at night, corresponding to mid-September to early October of the Gregorian calendar.

The Mid-Autumn Festival, also known as the Moon Festival or Mooncake Festival, is a traditional festival celebrated in Chinese culture. Similar holidays are celebrated in Japan, Korea, Vietnam, and other countries in East and Southeast Asia

Mooncakes Symbolize Family Reunion

In Chinese culture, roundness symbolizes completeness and togetherness. A full moon symbolizes prosperity and reunion for the whole family. Round mooncakes complement the harvest moon in the night sky at the Mid-Autumn Festival

A mooncake (simplified Chinese: 月饼; traditional Chinese: 月餅) is a Chinese bakery product traditionally eaten during the Mid-Autumn Festival (中秋節). The festival is primarily about the harvest while a legend connects it to moon watching, and mooncakes are regarded as a delicacy.

Is it good luck to eat mooncakes?

The mooncakes are the sweet and round delicacies associated with the feast: thought to bring good luck and prosperity, they are usually given as a present to their loved ones and served with tea

Put all the good things and blessings in the square gift box, and let the warmth of reunion be condensed in the small mooncake~ As the Mid-Autumn Festival is approaching, Cathay has specially prepared a mixed mini mooncake gift box for everyone. I hope this Holiday blessings can accompany the moonlight, travel across thousands of mountains and rivers, and reach you.

The carefully crafted limited edition mooncake gift box brings you a double enjoyment of sight and taste! The design is inspired by aircraft portholes, with unique ingenuity and simplicity. There are three classic Hong Kong-style mooncakes with egg yolk and white lotus paste, red bean paste, and custard. Each one uses a low-oil and low-fat formula, taking into accounts both deliciousness and health. Whether you are rushing to a reunion and enjoying the happiness of family gathering together; Or set sail for the stars and explore the unknown world together. As always, Cathay Pacific will accompany you every step of the way also the design are from Cathay international iconic elements!

Imagines and visuals are from their respectives

#CathayPacific #國泰航空公司 #August2023 |#國泰航空 #Cathay –  introducing the all new #AriaSuite Featuring among the #Boeing777- 300ER #Boeing777-9 series #Long-haul Fleet  

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On August 2023國泰航空公司Cathay PacificA new Business class – Aria Suite among with a A new First class and more new aircraft introducingly… First in Shanghai now based in Hong Kong SAR, China, People’s Republic of China has redefined their business class in taking towards great heights in comfort with luxury the quiet luxury of the all-new Aria Suite in our redesigned Boeing 777-300ER cabins, ready to depart in Q2 2024….

A new Business class – Aria Suite.

You may have seen a prelude to the new Business class experience: Aria Suite. This is an all-new seat with many thoughtfully designed features that we hope and expect will delight members. The Aria Suite will be available on our long-haul Boeing 777-300ER fleet, and we anticipate the first will be ready for departure in Q2 next year. My team and I look forward to sharing more about this exciting development in the coming months. Please take a first glimpse here.


A new First class and more new aircraft

In parallel to the Aria Suite, we are also working on what we believe will be a world-leading First class cabin on our future flagship fleet of Boeing 777-9, the first of which is scheduled to join in 2025. In addition to that, I am delighted to share that today we have announced our intention to purchase up to 32 additional Airbus A321neo and A320neo aircraft, which are expected to be delivered to both Cathay Pacific and HK Express by 2029. This will bring the Cathay Group’s new aircraft deliveries to up to more than 70. 

Images and visuals are of their respectives 國泰航空Cathay pacific Airways..

#CathayPacific #國泰航空公司 #March2023 |#國泰航空 #Cathay-  Cathay x Start from Zero | 國泰 x Start From Zero 創意手工木製品系列 全新登場collection has arrived Designed with sustainability upcycling ……

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On March 2023國泰航空公司Cathay Pacific We are delighted to announce our latest partnership with Hong Kong-based woodwork atelier Start from Zero for the launch of two new items. Together, we have crafted products with innovative touches and meticulous details, offering a true showcase of exceptional craftsmanship.

Designed with sustainability in mind, this special partnership features an exquisite Mahjong set and a special edition upcycled galley container – both made from recycled wood to capture the warmth and elegance of Cathay Pacific’s lounges. An embodiment of Cathay’s design ethos, the collection is especially designed to reflect our refined lounge experience and add a warm touch to your space.

At Cathay, Design has always been more than just creating something beautiful it’s about creating an experience, Every details is designed with our customer’s needs in mind, That’s why from everything you see in flight we engage customers with inventive and interesting touches… Our Aircrafts have been a source of inspiration in our designs and that’s why everything we create feels natural and human…. The Same Could be Said of the latest Cathay x Start From Zero collection…

As a brand based in Hong Kong we wanted to create items that best represents local culture, that’s why Mahjong was chosen, an often-seen item in Hong Kong homes… In addition, the Upcycled galley container allows customers to own a piece of Cathay’s Aviation heritage. .We chose wood because it is extremely durable and transcends warmth and it’s texture and colour our customers often see, touch and feels in our lounges.. We’ve looked to the best local wood markers for expertise…..

Dom Chan… We’ve looked to the best local wood markers for expertise is that expertise “ We love wooden furniture because wood is a material that transcend warmth, We often use recycled wood because aged wood actually offers more stability and will not deform easily” Apart from the choice of Materials the tiles are also adorned with unique Cathay – inspired aviation design notes. These handcrafted pieces take inspiration from classical carved Mahjong sets and features retro designs like round corners and retractable openings , Designed with supporting sustainability and local artistry in mind built with handmade craftsmanship, and crafted by combining local and modern design touches .. The result, is a must have addition to tasteful homes  …..

We’ve partnered with Hong Kong-based woodwork atelier Start From Zero to turn our in-flight galley containers into something truly special for aviation lovers: a unique memento of Cathay Pacific’s unforgettable service, ready for your home.

The Cathay x Start From Zero upcycled galley container is the ideal gift for the aviation enthusiast in your life. This pre-loved aircraft essential – known in the industry as a KSSU container – has retired from the skies and been given a unique upgrade at the hands of Hong Kong street-art-group-turned-woodwork-atelier Start From Zero. It now features three exquisitely crafted modular trays, which can be mixed and matched to offer flexible storage options, and a multi-purpose top, all created from recycled wood and featuring the carpenter’s signature pattern. This pre-loved galley container is the perfect nightstand, small coffee table or drinks cart for your home.

After serving Cathay passengers so loyally on board our aircraft, these unique aviation mementoes are ready to arrive at their final destinations.


Dimension: H59 x W42.5 x L29 cm
Weight: 6.8kg

We’ve partnered with Hong Kong woodwork atelier Start From Zero to bring you this exquisite handcrafted mahjong set, made from recycled wood.


Mahjong is a game that has transcended time, and now, this exclusive gift set is ready to be passed down through generations, too. Featuring ornate Cathay Jade green-adorned tiles in an intricately designed wooden box, this Mahjong set has been handcrafted by Start From Zero.


We’ve partnered with Hong Kong street-art-group-turned-woodwork-atelier Start From Zero, to bring you this exquisite mahjong set which combines the best of old and new.

Inspired by the beautifully carved mahjong boxes of the early 1900s, this intricate box has been handcrafted from recycled wood and features carefully considered retro design details: rounded corners, retractable openings which slide out of the way, an elegant leather strap for easy transport, and a slick top compartment for dice, wooden wager chips, wind indicator and alignment stick.

Housed in handcrafted wooden trays, you’ll find acrylic mahjong tiles – selected for the best playing experience – with signature Cathay Jade green detailing and unique aviation design notes such our brush wing.

Images and visuals are of Cathay pacific Airways..