On the Month of July 2024 – Set against the city Region of China we call home that is Hong Kong SAR, China, People’s Republic of China, Cathay Pacific Airways our new inflight safety video communicates essential information with great clarity and conserves Hong Kong’s many unique cultural elements, places, and people. It’s a showpiece that helps you feel connected while ensuring your safety. Enjoy the video and safe travels! Cathay Pacific Airways reveals its new inflight safety video that takes customers through important inflight safety procedures set against the dynamic backdrop of Hong Kong….
Told through the electrifying energy and vibrancy of the airline’s home city, the video was developed in close collaboration with the Hong Kong Tourism Board (HKTB) and the Civil Aviation Department (CAD) to embody all necessary safety protocols while educating customers in an informative and engaging way.
The safety demonstrations in the video are interwoven with the unique charms of Hong Kong, capturing the city’s iconic landmarks, bustling happenings, world-class arts and cultural attractions, natural landscapes and more.
Scenes were shot at various locations across the city to showcase the best of Hong Kong. Customers are transported to a dai pai dong, the quintessential local dining experience, for the “no smoking” announcement, before finding themselves amidst an exhilarating dragon boat race which provides the backdrop for the life jacket demonstration, while Shek O Beach sets the scene for the emergency and pre-takeoff procedures. Other locales include the shopping paradise of Causeway Bay, Xiqu Centre at the West Kowloon Cultural District, the iconic Peak Tram, Yau Ma Tei’s historic Tin Hau Temple and the serene Clearwater Bay Country Park, all of which culminate in a visually immersive experience for customers.
Replacing the current inflight safety video introduced over seven years ago, the new version will be progressively rolled out across Cathay Pacific flights from 1 August 2024 onwards.
國泰航空推出全新飛行安全示範短片，以活力四射、多姿多采的香港為背景，帶領顧客感受香港獨特風貌，同時了解重要的機上安全程序。
短片聯同旅發局及民航處攜手籌劃，以香港這個國際大都會的活力為創作脈絡，旨在以詳盡且生動有趣的方式讓顧客掌握所有機上必要的安全守則。
短片中的安全示範與呈現香港獨特魅力的片段交織串連，捕捉香港的著名地標、繁華盛事、世界級的藝文景點及自然景觀等。
攝製團隊於全港多個地點進行拍攝，務求展現出香港別具一格的獨特風貌。顧客先置身於富有香港地道飲食特色的大牌檔中聆聽禁煙指引；然後在緊湊的龍舟競賽中觀看穿着救生衣示範；而石澳沙灘更化作緊急事故及起飛前安全示範的場景。其他景點包括銅鑼灣購物天堂、西九文化區的戲曲中心、首屈一指的觀光熱點山頂纜車、位於油麻地歷史悠久的天后廟，以及寧謐恬靜的清水灣郊野公園，為顧客帶來身臨其境的視覺體驗。
全新飛行安全示範短片將於 2024 年 8 月 1 日起於國泰航空的航班上陸續推出，取代七年前推出的現行版本。
我們以港為家，特別將香港獨有的人文風景融入於全新飛行安全示範短片，讓你一邊了解機上安全，一邊感受香港別具一格的獨特風貌。立即觀看影片，期待下次與你展開新旅程！
Although concept is quite similar to SQ- Singapore Airlines but very International Iconic it features many numerous Hong Kong SAR’s Cultural Elements from ancient to modern future of Chinese intangible Cultural Heritage. – I think it’s great to showcase some of the amazing things about Hong Kong SAR, China, and People’s Republic of China. What I like especially is the backdrop of Hong Kong SAR is there, yet the director makes sure to zoom in and hone in on the safety details like the life vest and oxygen mask- it’s not just a safety video glossing over the safety aspects. Well done Cathay
Also loving Really this version, not only because it shows Hong Kong and its culture but also because, unlike similar videos made by other airlines, Cathay keeps the emergency evacuation part delivered in a very straight, direct, and serious way, which is very critical…..
Imagines and visuals are from their respectives